Giving of Your Time and Not Expecting Anything in Return

Category : Coaching, Go Solo

For the last five years I’ve been asked to present to a local high school some of the lessons that I’ve learned being an entrepreneur. I must admit it’s one of the highlights of the year for me when I’m able to go in and talk about my successes and failures to a group of 16 to 18 year-olds. With their short attention spans, is amazing that I can actually hold their attention for an entire hour and a half. But these young people are anxious to learn what it would take to be an entrepreneur.

I start off by comparing the difference between being an employee and being an employer and the difference in their potential for providing for their future families. In the United State where I live, the Department of Labor reports that the average salary for the entire country is $21.20 per hour which is the equivalent of about $40,711.61 a year and then I asked them what type of house can they afford if they’re making the average salary. One of the students piped up and said, “a trailer.” In the sad part of it is, he’s right.  Even though I’ve been independent of any employer for many many years, I can still remember what it felt like to know every month how much was going into my bank account every month.   It seems like there was never enough money to make ends meet.

So one day I determined it was more expensive for me to keep working as an employee and I quit and become the master of my destiny and while it was tough in the early years, I soon figured it out with some trial and error and soon there was more money at the end of the month than I even thought was possible.

When I was 21 I wrote down on a piece of paper and titled it “Everything I Ever Wanted” and I went to town writing down every material thing I thought would be cool to have in my possession.  I then put it away and only looked at every couple of years, but the very act of writing it down put it into my subconscious and when I turned 35, I pulled it out and was amazed to find I had accomplished or purchased everything on the list.

I am now recommending you do the same thing.  Take out a piece of paper and write down “Everything I Ever Wanted” and you can categorize them into places you want to visit, the things you want to do and the things you want to have!  Pull it out a little more often than I did and look at it.  Then put it away and go to work!  Send me a note in a couple of years and tell me how this changed your life.

Once you have accomplished everything you thought was possible, you’ll want to give back and give of your time and not expect anything back.  Your reward will be the satisfaction that maybe you gave someone a spark, gave someone some inspiration to really make something of their life. The reward of helping someone to learn to succeed in something is worth more to me than money.  If you ever need a pep talk or feel discouraged, send me an email and we’ll set up a time and I’ll see if I can’t get you back on track!  It will make my day, and I won’t expect anything in return.

 

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Increase Your Close Rate

Category : Go Solo, Tips and Tricks

You have got to watch this video from Brian Tracy. It has some great tips on closing more sales that can easily double your closing rate once you know the magic words to say to your prospect!

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10 Time Management Tips

Category : Time Management

I just read an article written by the guys that wrote the book, “Street Mart Franchising” and found the article to have some real gems on time management which I believe is the most important skill you’ll need to develop as a solopreneur.

I like the concept they present about clock time and relative time because I am often frustrated by how little time I seem to have available to do all the things I want to do in my life. They say, “There are only three ways to spend time: thoughts, conversations and actions. Regardless of the type of business you own, your work will be composed of those three items.”

They hit it right on the spot and I’ve purchased just about every time management system, training, etc. for the last 25 years and tried them all. You have to read this article and let me know if it does anything for you. I’ll be posting back my results in a month or so and I’ll let you know what I learned.

Read the whole article here:
Time Management Tips

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Facebook Probably Isn’t Going to Make You a Millionaire

Category : Conversion, Marketing Online, Traffic Generation

Despite all the hype you may have heard about marketing on Facebook, a new study from Forrester Research reports that having an ecommerce presence on Facebook isn’t very effective at acquiring and retaining customers compared with email and paid search. These findings are in line with a WSJ article in June that reported that early adopters of shopping carts on Facebook had only modest results.

My own experience does back that up. I did some testing using Facebook ads – some to affiliate offers and some to my own products. I racked up a pretty big advertising spend quickly and I was able to capture some emails but not a single buyer. What is interesting, is that the pages I sent people to all had coversion rates of 3-5% conversion rates with SEM and PPC with Google and MSN Adcenter.

Forrester’s study found that Facebook just isn’t a hot spot for shopping. Most people log onto the social network to — as you may have guessed– socialize! Despite Facebook’s enormous user base, Forrester concluded that the social media giant may not be poised to become a major ecommerce player.

If you have a success story advertising on Facebook, I want to hear it! Chat back.

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7 Tips for Information Marketers

Category : Conversion, Marketing Online, Tips and Tricks

1. Increase the perceived value of your information product

You can increase the perceived value of your information product by using a three ring binder for print materials rather than comb, coil, or spiral binding.  It’s also a good idea to include CDs or DVDs in a DVD case instead of the jewel case.

2. Take advantage of the prime real estate on the back of your binder or DVD cases.

 Most  people who produce information products leave the back of their binders or their DVD cases blank. Use this prime real estate to promote other products or services you offer.

3. Invest your time wisely

Don’t spend your time doing tasks that can be outsourced for under $15 per hour. You need to be investing the majority of your time in promoting your products or in the development of new products and services.

You should evaluate your time by outsourcing noncritical tasks and free up your time for things that only you can do.

4. Take advantage of every opportunity to promote

If you are shipping products to your customers be sure to include sales like flyers, circulars, or catalogs in your shipping box. If you’re already paying for the cost of shipping you can mail your other offers for free to the people that are prime prospects to buy additional products from you.

5. If your products are digital then go physical and if they are physical go digital

If information product is only delivered electronically, create a physical version as an upsell and you’ll increase profits. If your information product is only physical, convert it to digital or even a membership site so your customer can receive instant gratification right after ordering.

6. More hints to increase the perceived value

Use a heavier paper. It increases the value of your product and and the added cost is minor. If your product contains six or more DVD cases consider adding a slipcase to package them in. People who have a tangible product are less likely to return the product.  We call this the “thud factor.”  The bigger the thud when they place it on their desk, the less likely they will be to return it!

7. Personalize your package

Use a picture of the yourself or your product right on the outside of the shipping box to personalize and brand your package. Always use a white shipping box rather than craft for a better look.

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