Monthly Archives: May 2010

U.S. Online Ad Market Grows in Q1

Online advertising spending grew 7.5 percent in the U.S. in the first quarter, a clear sign that the digital media industry is recovering from a rough 2009, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This seems contradictory

Posted in Marketing Online

Is PPC Dead?

It used to be you could put up a Pay Per Click (PPC) ad campaign with Yahoo, Google or Bing and get enough traffic to get some decent sales. But times have changed. People now know that the ads on

Posted in Marketing Online

Email Marketing – Prep Time

When I want to launch a new affiliate offer using an existing email marketing list it takes me about an hour to do the following: 1. Login into affiliate network and find an offer. 2. Find the right creatives that

Posted in Marketing Online