Blog Archives

Living in My Dream House

So I’ve been living in my dream house for the last 13 years.  So I’ve gotten some useful wear out of it.  I’ve hosted lots of parties for kids and adults alike but now with my kids gone it seems

Posted in Go Solo

How Long Do I Keep Tax Records?

Business Record Guidelines    Employee earnings Maintain for a minimum of four years, to meet various state and federal requirements. Employee time cards Keep for at least three years if your business is subject to the Fair Labor Standards Act (engaged in interstate

Posted in Coaching, Solopreneur Skillset

FTC Boss Exiting – Can’t Wait!

You need to read this article if your business uses direct response for customer acquisition. I couldn’t agree more.

Posted in Lead Generation, Marketing Online, Traffic Generation

GoDaddy Shows How to Best Recover From a Crisis

Barry Moltz, Barry Moltz  On September 10, 2012, a business tragedy rocked, the Web domain and hosting company. A severe service outage impacted many of their 5 million customers. How did the company respond? Perfectly! CEO Scott Wagner sent an e-mail to each

Posted in Marketing Online, Solopreneur Skillset

Direct Response Payment Analysis

I don’t know about you, but this data is very revealing.  It appears that US locations that have limited access to shopping locally are willing to spend more in Direct Response purchases.  What do you think?

Posted in Marketing Online, Trends