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7 Tips for Information Marketers

Posted by Colin Brown | Posted on 20-01-2011

Category : Conversion, Marketing Online, Tips and Tricks

1. Increase the perceived value of your information product

You can increase the perceived value of your information product by using a three ring binder for print materials rather than comb, coil, or spiral binding. It’s also a good idea to include CDs or DVDs in a DVD case instead of the jewel case.

2. Take advantage of the prime real estate on the back of your binder or DVD cases.

Most people who produce information products leave the back of their binders or their DVD cases blank. Use this prime real estate to promote other products or services you offer.

3. Invest your time wisely

Don’t spend your time doing tasks that can be outsourced for under $15 per hour. You need to be investing the majority of your time in promoting your products or in the development of new products and services.

You should evaluate your time by outsourcing noncritical tasks and free up your time for things that only you can do.

4. Take advantage of every opportunity to promote

If you are shipping products to your customers be sure to include sales like flyers, circulars, or catalogs in your shipping box. If you’re already paying for the cost of shipping you can mail your other offers for free to the people that are prime prospects to buy additional products from you.

5. If your products are digital then go physical and if they are physical go digital

If information product is only delivered electronically, create a physical version as an upsell and you’ll increase profits. If your information product is only physical, convert it to digital or even a membership site so your customer can receive instant gratification right after ordering.

6. More hints to increase the perceived value

Use a heavier paper. It increases the value of your product and and the added cost is minor. If your product contains six or more DVD cases consider adding a slipcase to package them in. People who have a tangible product are less likely to return the product. We call this the “thud factor.” The bigger the thud when they place it on their desk, the less likely they will be to return it!

7. Personalize your package

Use a picture of the yourself or your product right on the outside of the shipping box to personalize and brand your package. Always use a white shipping box rather than craft for a better look.

Internet versus TV

Posted by Colin Brown | Posted on 13-01-2011

Category : Go Solo

for the first time in the United States residents are devoting as much time to online activities as they are watching TV.

The increased time for people are spending online using cutting into the time he developed watch TV, which has remained relatively stable in recent years at an average of 13 hours per week, going to force the recent. Since 2005, US households have increased their times and online whopping 121%. The five most popular online activities among his opponents are sending messages the e-mail, shopping, sharing videos years e-mail, visiting social networking sites, and watching video.

If you’re a solo entrepreneur this is an opportunity on the horizon as he watched the societal changes take place.

IT Hiring Outlook is Looking Good!

Posted by Colin Brown | Posted on 13-01-2011

Category : Go Solo

6 out of 10 hiring managers and technology recruiters are expected to to increase their hiring in the first 6 months of 2011 according to Dice.

The most recent survey conducted by Dice shows a slow gradual recovery in the labor market overall. Nearly half of the 850 respondents say they expect to increase hiring by 10% in the first half of 2011, with another third expecting increases of 11% to 20% and 15% of those are forecasting hiring 21% to 30% more technology workers.

if you’re looking for a job in 2011 IT may be placed be.

Broadband in the US

Posted by Colin Brown | Posted on 13-01-2011

Category : Marketing Online, Traffic Generation

The United States ranks 25th in the world for the average Internet connection speeds, which is quite pitiful considering this is America we’re talking about. Nearly half of all U.S. residents fall below the FCC’s minimum definition of broadband at 4 MBPS download. The median download speed in the U.S. in 2010 was 3 MBPS.

Meanwhile, South Korea’s average download speed in 34.1 MBPS, Sweden’s is 22.22 MBPS, Romania’s is 20.3 MBPS and Japan’s is 18 MBPS. Let’s hope that we can get that number up in the U.S. in the next few years.